Free SEO audit tool for any website

How to use this free SEO audit tool

Enter any URL, such as your homepage, a product page or a blog post. RareMatter fetches the page the way search engine crawlers do, without running JavaScript, and runs 35 checks on the HTML it receives. You get a score out of 100, a score for each category, and a list of findings sorted by severity, each with a plain-English explanation and a fix.

Start with critical and high findings: a page that returns an error, is marked noindex, or has a broken canonical can't rank at all. Then work through medium items such as a missing meta description or slow server response. Low findings are worth reviewing, but they are rarely why a page doesn't rank.

What the SEO score means

The score is the share of weighted checks the page passes. Checks that matter more, like indexability and HTTPS, carry more weight than cosmetic ones like title length. A score above 85 means there are no serious technical obstacles. Rankings then come down to content and links. Search Console shows where you stand, and the RareMatter rank tracker puts those positions next to your audit.

Check the whole site, not just one page

Problems often repeat across a template, such as every product page missing a canonical. A RareMatter account crawls hundreds of pages per scan, groups repeated issues, re-checks on a schedule and alerts you when something regresses. You can also see a sample audit report.

Which SEO audit tool do you need?

A page audit like this one finds what is wrong on a single URL. A site audit crawls every page and groups problems that repeat. Google Search Console adds what no crawler can see: which pages Google indexed and which queries bring clicks. Our guide to the best SEO audit tools for small sites compares free and paid options, and the Search Console audit guide walks through the free half step by step.