Product descriptions that sell and rank
Turn a product name and a few features into a benefit-led description, scannable bullets, a meta title and a meta description. Only what is true, nothing invented.
Included in Solo, Growth and Studio at no extra cost.
A draft you can actually publish
Specific, structured and honest about what it does not know.
Headline
Merino hiking socks that stay dry from trailhead to summit
Bullets
- Merino blend wicks sweat, so feet stay dry on long climbs
- Cushioned heel and toe take the sting out of descents
- Naturally odour-resistant, for multi-day trips
- Seamless toe, so no rubbing in tight boots
Built on your own data, not a blank page
Benefits first
It leads with what the customer gets, then explains the features that deliver it.
Ready for the product page
A headline, 2 or 3 short paragraphs, 4 to 6 bullets, plus a meta title and description for Google.
No invented claims
It uses only the features and details you give it. No fake reviews, awards or guarantees.
Written for search
Add a keyword, or pick your store to use the Search Console searches related to the product.
Three steps
Name the product
Add its features, one per line.
Pick tone and audience
Plain, friendly, expert, persuasive or playful.
Copy to your store
Paste it into Shopify, WooCommerce or any store.
All included in your plan
One plan, every tool
The AI writing tools come with the AI SEO expert, site audits, Search Console rankings and Fix Studio. Solo includes 500 AI answers a month, Growth 1,500 and Studio 4,000.
Solo
or $150 / year, 2 months free
- 3 sites · up to 500 pages per crawl
- Weekly or monthly monitoring
- Search Console and Bing connections
- One-click WordPress publishing with undo
- AI SEO expert · 500 answers a month
- AI SEO writer, title, meta, FAQ and product description tools
Growth
Most popularor $290 / year, 2 months free
- 10 sites · up to 1,000 pages per crawl
- Daily, weekly or monthly monitoring
- Search Console and Bing connections
- One-click WordPress publishing with undo
- AI SEO expert · 1,500 answers a month
- AI SEO writer, title, meta, FAQ and product description tools
- 3 team members
Studio
or $790 / year, 2 months free
- 30 sites · up to 1,000 pages per crawl
- Daily, weekly or monthly monitoring
- Search Console and Bing connections
- One-click WordPress publishing with undo
- AI SEO expert · 4,000 answers a month
- AI SEO writer, title, meta, FAQ and product description tools
- 10 team members
Frequently asked questions
Is the product description generator free?
It is included in Solo, Growth and Studio at no extra cost; each description uses 1 AI answer from your monthly allowance. Solo includes 500 AI answers a month, Growth 1,500 and Studio 4,000. Solo starts with a 7-day free trial.
Does it work for Shopify and WooCommerce?
Yes. Copy the description, bullets and meta tags into any store. RareMatter also crawls your store and points out the product pages with missing or duplicate descriptions.
Will the descriptions be unique?
Yes. Each one is written from your product's own features, so you avoid the duplicate manufacturer copy that many stores share.
Can I write descriptions in bulk?
One product at a time for now, so you can review each one. Every description is saved in your history.
Check the rest of your SEO
Write your product descriptions
Add your store and generate descriptions, bullets and meta tags in seconds.