A Semrush alternative built for small sites
Semrush sells third-party estimates of keywords, traffic and backlinks to marketing teams. RareMatter is an AI SEO assistant that works from your own Search Console and Bing data and a full crawl of your site, for small sites, from $15 a month.
RareMatter vs Semrush
An honest comparison of the parts most small sites use.
| Semrush | RareMatter | |
|---|---|---|
| Your real Google clicks and positions, from Search Console | Partly | |
| Keyword research with search volume and difficulty | ||
| Competitor traffic and ranking estimates | ||
| Backlink database and referring domains | Links Bing reports only | |
| Technical site audit | ||
| AI analyst that cites your own data and drafts fixes | Some AI features | |
| AI search visibility (ChatGPT, Claude, Perplexity crawlers) | Separate toolkit | |
| Search Console and Bing on one chart | Partly | |
| PPC, content marketing and social media tools | ||
| Starting price | Monthly plans | From $15 a month |
Based on publicly available information as of October 2026. Features and prices change, so check Semrush's own site for current plans. Semrush is a trademark of Semrush Inc.; RareMatter is not affiliated with or endorsed by it.
When Semrush is the better choice
Semrush is a full digital-marketing suite: keyword research, competitor traffic estimates, backlink research, PPC, content marketing, social media and local listings, backed by one of the largest keyword and backlink databases available. If you need to research keywords you don't rank for yet or study competitors, it does things RareMatter doesn't.
Choose RareMatter if…
- You run one to ten websites and want to know what to fix on them, not research the whole market
- You would rather see your real Google clicks and positions than third-party estimates
- You want an AI SEO expert that explains your data in plain English and drafts the fixes
- You want a plain price from $15 a month, with a 7-day free trial on Solo monthly
Try Solo free for 7 days. Upgrade only if you need more.
Solo
or $150 / year, 2 months free
- 3 sites · up to 500 pages per crawl
- Weekly or monthly monitoring
- Search Console and Bing connections
- One-click WordPress publishing with undo
- AI SEO expert · 500 answers a month
- AI SEO writer, title, meta, FAQ and product description tools
Growth
Most popularor $290 / year, 2 months free
- 10 sites · up to 1,000 pages per crawl
- Daily, weekly or monthly monitoring
- Search Console and Bing connections
- One-click WordPress publishing with undo
- AI SEO expert · 1,500 answers a month
- AI SEO writer, title, meta, FAQ and product description tools
- 3 team members
Studio
or $790 / year, 2 months free
- 30 sites · up to 1,000 pages per crawl
- Daily, weekly or monthly monitoring
- Search Console and Bing connections
- One-click WordPress publishing with undo
- AI SEO expert · 4,000 answers a month
- AI SEO writer, title, meta, FAQ and product description tools
- 10 team members
Compare all plans · See a sample report · RareMatter vs Ahrefs
Frequently asked questions
Is RareMatter a full replacement for Semrush?
No, and it does not try to be. RareMatter has no keyword database, competitor research or backlink index. It covers what many small sites actually use: a site audit, the rankings worth watching and a short to-do list, built on your own Search Console data instead of estimates. If you depend on keyword research or competitor data, keep Semrush or use both.
Is there a free Semrush alternative?
Our free tools cover single checks with no signup: an SEO checker, an AI visibility checker, a broken link checker and more. Ongoing monitoring starts at $15 a month, and Solo monthly has a 7-day free trial.
Where does RareMatter get its data?
From your own accounts: Google Search Console for clicks, impressions, queries and average positions, and Bing Webmaster Tools for Bing clicks and the inbound links Bing reports. Speed comes from the Chrome UX Report and PageSpeed, and site health from our own crawl. Every number on the dashboard is labelled with its source.
Can I import my Semrush projects?
There is nothing to import. Add your website and connect Search Console, and the queries Google already shows you for appear with their positions, so you don't need to re-enter a keyword list.
Check the rest of your SEO
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