Soft 404, n.

What is a soft 404?

A URL that returns a 200 OK status but shows an error, an empty page or thin content, so Google treats it like a 404.

Filed under redirects and status codes in the SEO glossary

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What a soft 404 is

A soft 404 happens when the server says a page loaded fine (HTTP 200) but the content tells another story: "Page not found", "No results", an empty category or an almost blank template. Google detects the mismatch, labels the URL "Soft 404" in Search Console and keeps it out of the index.

A real 404 or 410 status is the honest answer for a missing page. A soft 404 wastes crawling because Google has to fetch and analyse the page to find out it is empty.

Common causes

Custom error pages that return 200 instead of 404; out-of-stock product pages with no content; empty search, tag or category pages; pages that render content only with JavaScript that fails for Googlebot; and deleted pages that 301 redirect to the homepage or an unrelated page.

How to fix a soft 404

If the page is gone, return a proper 404 or 410. If it moved, redirect it to the most relevant replacement, not the homepage. If it should exist, give it real, useful content and make sure it renders for crawlers. For empty filter or search pages, return 404 or add noindex.

After fixing, use Validate Fix in the Search Console page indexing report.

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Questions

Frequently asked questions

Are soft 404s bad for SEO?

They keep the affected URLs out of the index and waste crawling. If they are pages you want ranking, they are a real problem; if they are genuinely empty pages, return a proper 404.

Why does Google call my real page a soft 404?

Usually because the content looks thin or error-like to Googlebot, often because JavaScript content failed to render or the page has very little unique text.

Should I redirect all 404s to the homepage?

No. Google treats mass homepage redirects as soft 404s. Redirect only to a closely related page, or return a 404.

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