Broken link, n.

What is a broken link?

A link that points to a page or file that no longer loads, typically returning a 404, 410 or server error.

Filed under links in the SEO glossary

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What a broken link is

A broken link, or dead link, sends visitors to a URL that fails: a 404 "Not Found" or 410 "Gone" response, a 5xx server error, a timeout or a domain that no longer resolves. Internal broken links point to your own pages; external ones point to other sites.

They appear when pages are deleted or renamed without a redirect, when URLs are mistyped, when another site restructures, or when a domain expires.

Why broken links matter for SEO

For visitors, a broken link is a dead end that erodes trust. For search engines, internal broken links waste crawl activity and break the paths that spread link value through your site, and backlinks pointing to dead pages pass nothing to the rest of the site.

A few broken external links will not tank rankings, but a site with many looks neglected and loses the value of links it already earned.

How to fix broken links

Update internal links to point at the correct live URL. If a page moved, add a 301 redirect from the old URL to the closest replacement, so backlinks and bookmarks keep working. For dead external links, link to an updated source or remove the link.

Make sure your 404 page returns a real 404 status; an error page that returns 200 is a soft 404. Recheck after migrations and content clean-ups, when most broken links are created.

Check it on your site: Broken link checkerFind 404s, server errors and redirects among the links on a page. Free, no signup.
Questions

Frequently asked questions

Do broken links hurt SEO?

A handful will not hurt rankings directly, but they waste crawling, lose link value from backlinks and frustrate visitors. Fixing them is cheap and worthwhile.

What is the difference between a 404 and a 410?

A 404 means the page was not found. A 410 says it is gone for good, which can make search engines drop it slightly faster.

How often should I check for broken links?

Monthly for most sites, and always after a redesign, migration or large content clean-up.

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